Ferrari recently unveiled its new electric factory, a 200-million-euro e-building in Northern Italy twice the size of Rome’s Colosseum. It represents the iconic sports car maker’s shift towards electrification, with plans to release its first fully electric model next year.
Despite challenges in the auto industry’s transition to electric vehicles, Ferrari sees an opportunity to attract wealthy environmentalists with its high-end electric cars. The company has enlisted LoveFrom, founded by Jony Ive, to design the new model, rumored to be one of the most expensive electric vehicles on the market.
Ferrari’s CEO, Benedetto Vigna, aims to have electric and hybrid cars make up 80% of the company’s output by 2030. The move comes at a time of growth for Ferrari, with soaring profits and a strong market valuation.
With its Formula 1 success and luxury brand image, Ferrari’s electric venture is seen as both a strategic growth move and a challenge to maintain its iconic engine sound and driving experience in an electric vehicle. The mystery surrounding the new electric model, including battery life and pricing, has fans and analysts alike eagerly awaiting its release.
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