Former model and actress Brooke Shields is launching a new beauty brand called Commence, which will sell three hair-care products on its website starting in June. This move comes after Shields realized that infographics and merch were no longer enough to sustain her media brand. The beauty industry has seen similar pivots from content to commerce, with companies like Glossier evolving from a blog into a successful beauty brand.
At 59, Shields is now taking control of how her products are made and how her name is used to sell them, marking a shift from being the face of household products created by others to being a chief executive herself. This move represents a form of capitalist empowerment for the celebrity who has sold products for other companies throughout her career.
Shields’s mother, Teri Shields, famous stage mother, was unexpectedly found at Brooke’s house in Manhattan, blending into the marble-topped bar in the living room. Among the liquor bottles and barware sat Teri’s urn, a poignant reminder of their family history.
The launch of Commence represents a new chapter in Brooke Shields’s career, marking her transition from model and actress to beauty business owner. With her vast experience in the industry, Shields is poised to make a significant impact with her new venture.
Source
Photo credit www.nytimes.com