NBA star LeBron James partners with Mattel to release his own Ken doll, becoming the first professional athlete to have one in his likeness. The doll, named the LeBron James Kenbassador, is part of a collaboration between Mattel and the LeBron James Family Foundation aimed at inspiring young people and giving back to the community. The doll is available for $75 at select Target locations and online retailers.
For every doll sold at Target, Mattel will donate a copy of James’ children’s book, “I Am More Than,” to Save the Children, up to 5,000 copies. Additionally, Barbie will make a donation to the LeBron James Family Foundation to support the kids and families in James’ hometown of Akron, Ohio. The doll showcases James’ iconic style and accessories, reflecting his commitment to empowering the next generation.
The LeBron James Ken doll is a tribute to Ken’s 65th anniversary, celebrating the NBA star as a role model and cultural icon. Mattel plans to honor other Kenbassadors in the future, recognizing individuals who inspire and make a positive impact. This collaboration highlights James’ dedication to being a positive figure for young people and his efforts to create positive change in the world.
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