Meghan Markle is facing potential legal action from the Spanish town of Porreres over the logo of her newly announced lifestyle business, As Ever. The town claims that the logo closely resembles their traditional coat of arms, featuring a palm tree with hummingbirds on either side. Mayor Xisca Mora of Porreres stated that the similarities between the two symbols are “surreal” and suggested that legal action might be taken against the Duchess of Sussex.
The town of Porreres, located in Mallorca, hopes that Markle’s business move will bring recognition to their village, which has a population of approximately 5,000 people. The royal has recently rebranded her business from American Riviera Orchard to As Ever and has unveiled a new logo and website showcasing her home goods collection.
This development comes after a series of trademark issues, including the rejection of Markle’s application for American Riviera Orchard and a protest filed by Harry & David against her brand. Markle has cited the similarities between As Ever and her former lifestyle blog, the Tig, as an extension of her passion for food, gardening, and entertaining.
The Duchess of Sussex has expressed excitement for the launch of her new brand and plans to share more details with her followers as the release date approaches. Despite the legal challenges, Markle remains optimistic about the future of As Ever and her continued dedication to offering thoughtful living essentials to her customers.
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