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Rodeo reinvents itself at Cheyenne Frontier Days


Cheyenne Frontier Days, the world’s largest outdoor rodeo, is a century-old institution in Wyoming where cowboys risk their lives for entertainment and prize money. The rodeo industry is facing challenges in the 21st century, such as rising living costs and changing demographics. Dalton Ward, a rodeo pickup man, reflects on the difficulties faced by local ranchers due to increasing costs and land prices, despite his dedication to maintaining the ranching lifestyle. Ward expresses concerns about an impending recession and supports Donald Trump for his business expertise.

Lisa Eisner, a jewelry designer inspired by rodeo culture, reminisces about the Republican Party of her youth and the changes it has undergone. She finds solace in the theater and artistry of rodeo, keeping politics separate from the sport. Michael Kassel, a museum curator, emphasizes the nostalgia and mythos of rodeo as a symbol of the American West.

Erin Rees, a student and rodeo intern, values the authenticity and lifestyle of rodeo, contrasting it with more scripted sports. She acknowledges the balance between tradition and commercialization in rodeo, reflecting on the values it represents. Rees sees rodeo as a reflection of conservative values such as hard work and grit, which align with Wyoming’s cultural identity. Despite the challenges facing rodeo and Wyoming, individuals like Ward, Eisner, and Rees remain committed to preserving the spirit of the past while navigating the realities of the present.

Photo credit
www.usatoday.com

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