The viral phrase “very demure, very mindful” has recently been filed for trademark by Washington State man Jefferson Bates. The expression gained popularity online after TikTok creator Jools Lebron shared a video describing her appearance as “very demure, very mindful.” Bates filed the request to trademark the phrase in Washington, with Lebron not named on the application.
Since the video went viral, Lebron has gained over 2 million TikTok followers and has appeared on “Jimmy Kimmel Live.” Lebron described demure as a mindset and shared the impact the trend has had on her and her loved ones’ lives.
The phrase has become a sensation on the internet, with Netflix even responding to one of Lebron’s posts expressing their support. Lebron has also used the trend to help her friend struggling with mental health, showing the positive impact it has had on her life.
The trademark application and the rise of the phrase have captured the attention of internet users and media outlets alike. Lebron’s journey from sharing a simple TikTok video to gaining fame and recognition showcases the power of social media and how trends can influence and inspire others.
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