The Federal Communications Commission (FCC) is proposing a new rule to require disclosure of artificial intelligence-generated content in political ads, amidst concerns about deepfakes. The rule would mandate TV and radio ads to disclose if they include AI-generated content, rather than banning it outright. This move follows the first-known deepfake in American national politics, a robocall impersonating President Joe Biden. The political consultant behind this deepfake is facing a $6 million fine from the FCC. Some social media companies have already banned AI-created political ads, while Congress and individual states have considered legislation to regulate AI content. The FCC’s proposed rule aims to provide transparency for consumers to make informed decisions about the content they are exposed to. The FCC is moving quickly on this issue, despite pushback from the Federal Elections Commission, which claims to be the rightful regulator of campaign ads. Advocates argue that national policy is needed to create a uniform framework for regulating AI-generated political content. The FCC’s rule, once finalized, could help prevent the spread of misinformation and ensure fair elections.
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Photo credit www.nbcwashington.com
Federal regulators are contemplating the first official rule on political ads created by artificial intelligence, reported by NBC4 Washington.
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