Balenciaga, known for its controversial ad campaigns, faced backlash in November 2022 for featuring children in bondage harnesses and costumes. The brand issued apologies and took legal action against those responsible for the campaign. The fallout extended to one of Balenciaga’s stores being defaced, and right-wing conspiracy theorists criticized the brand for promoting child exploitation. Despite the controversy, Balenciaga attempted to bounce back, with Kim Kardashian reestablishing her relationship with the brand and becoming its official ambassador. Balenciaga’s creative director, Demna, apologized for the inappropriate campaign and made changes internally to prevent similar incidents in the future.
In the months following the controversy, Balenciaga gradually regained traction in the fashion world, dressing celebrities for events like the Cannes Film Festival and staging successful runway shows. By the end of 2023, the brand seemed to have fully recovered, closing out the year with a successful show in L.A. and announcing Nicole Kidman as a brand ambassador. Kim Kardashian’s return as a brand ambassador also signaled Balenciaga’s restoration in the eyes of both the fashion industry and the public. Despite the rocky journey to redemption, Balenciaga has managed to rebuild its reputation and regain its status as a prominent fashion house with the support of key celebrities and influencers.
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