Artificial intelligence (AI) is revolutionizing the way the Paris 2024 Olympics are being conducted. Intel, the Official AI Platform Partner for the Games, is utilizing AI technology to not only help spectators find their best-suited sport but also to identify potential future Olympians by analyzing their body strengths and weaknesses. This technology has already been tested in Senegal, where 48 high performers were identified and included in a program run by the Senegalese National Olympic Committee.
For current Olympians, Intel has created a chatbot to assist with administrative tasks and a tool to monitor social media for signs of abuse. The IOC is also working on using AI to protect athletes from online abuse in future Games.
Spectators are also benefiting from AI technology through features such as automatic highlights generation, which simplifies the watching experience by capturing key sporting moments. NBC is leveraging AI to tailor highlight playlists on their Peacock app, while Omega is using AI-powered tools for accurate timekeeping in athletics and diving events.
Overall, AI is playing a crucial role in enhancing the Olympic experience for athletes, spectators, and potential future Olympians. Sarah Vickers, Head of Intel’s Olympic and Paralympic Office, believes that AI technology will create opportunities for athletes around the world and expose them to more possibilities. Through the integration of AI, the Paris 2024 Olympics are showcasing the potential for innovation in sports technology.
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