Mark Zuckerberg, the CEO of Meta, made waves on Fourth of July with a video posted on his Instagram account. The clip showed him wakeboarding behind a boat in a tuxedo and sunglasses while sipping a drink, set to the tune of Bruce Springsteen’s “Born in the U.S.A.” The video quickly went viral, drawing comments from notable figures like Lauren Sánchez and gaming influencer @StoneMountain64.
This video is part of Zuckerberg’s ongoing effort to reshape his public image from tech entrepreneur to a more glamorous and athletic persona. Previous posts have shown him waving an American flag on a hydrofoil and grilling sausages in an American flag cowboy hat. Despite his immense wealth, Zuckerberg’s attempts to connect with the American public seem to be working, as the response to his Fourth of July post was largely positive.
However, some online observers pointed out a misstep in the video’s use of “Born in the U.S.A.,” a song that actually tells a story of a disillusioned Vietnam War veteran. Dana White, CEO of the Ultimate Fighting Championship, praised the video with a patriotic comment, while Elon Musk had a more serious take, preferring work over fun on yachts.
While it is unclear if Zuckerberg consults with social media experts, his attempts to appear more relatable through these holiday posts have been met with mixed reactions. Despite the potential misstep with song choice, Zuckerberg’s Fourth of July video seemed to resonate with many viewers, adding to his ongoing image transformation.
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